Paul began his career with Barclays Bank as a member of their undergraduate training programme. In the Mid-eighties he moved to the UK where he joined Banque Nationale de Paris, a French merchant bank in the City of London. This was followed by a period of hands-on marketing experience in the USA, launching various products at trade exhibitions and congresses.

Paul returned to South Africa in the mid-nineties to take up the position of National Marketing and Sales Manager for a South African airline. He then joined a local advertising agency as Managing Director prior to establishing Amperzand in 2000.